(01) Introduction

Levi Tijerina is an art director and creative strategist at Unusual Wins—leading creative and manning the helm of the venture studio.


He relocated from Lithuania to Colorado in 2012, sold two ventures in 2021 (Sett and the Xicano-inspired Pedro and Tailor), and has shared his expertise at conferences in New York and Lisbon. Formerly guiding brand strategy at Pardon, he now helps move brands forward while piecing together collages in his off-hours.

(02) Work Experience

5

Resume

Tijerina

2024-

Unusual Wins + Venture Studio

Pardon

2022

Head of Studio

2021

Head of Brand Strategy

Sett

2018 - 2021

Co-Founder / Exit in 2021

Pedro and Tailor

2020 - 2021

Co-Founder / Exit in 2021

Levi Tijerina

2012 - 2018

Photographer & Creative Direction

(03) Awards

19

Speaking & Presentations

1




Way Up North

Lisbon, Portugal

Keynote Speaker

2024

2

WRKSHP
New York, New York

Keynote Speaker

2017, 2018

3

Ramble

Keynote Speaker

2018

4

Adventure & Story

Keynote - Iceland x2

Keynote - Scotlad
Keynote - Minnesota

2014, 2015, 2016

(04) What we do

4

Services

Strategy

1.1

Go-To-Market Product Prototyping

1.2

Brand architecture

1.3

Brand positioning

1.4

Competitive analysis

1.5

Tech Stack Design

1.6

Naming and nomenclature

1.7

Research and insights

Branding

2.1

Art direction

2.2

Brand guidelines

2.3

Brand identity

2.4

Campaign design

2.5

Design systems

2.6

Print & packaging design

Digital

3.1

Digital design systems

3.2

Product design

3.3

Prototyping

3.4

User journey mapping

3.5

Web design (Unusual Wins)

0%

Copyright © 2025 Tijerina

Local Time

22:49

Copyright © 2025 Tijerina

Local Time

22:49

Copyright © 2025 Tijerina

Local Time

22:49